Rise in moderate alcohol consumption provides opportunity
Consumers’ evolving attitudes towards health has led to a reduction in alcohol consumption, causing a demand for both low alcohol drinks and adult soft drinks, new research by Kerry Taste and...
View ArticleClik here to view.
Marketing Bites
Association of Advertisers in Ireland wins award at World Federation of Advertisers Global Marketers Week 2017 The AAI has received a President’s Award at the World Federation of Advertiser’s Global...
View ArticleClik here to view.
Yoplait announces product reformulations
Yoplait’s reformulated Frubes products now include 15% less sugar, at 10.9g per 100g Ireland’s leading yogurt brand, Yoplait has announced a series of reformulations in a move to continue to improve...
View ArticleLindt’s Excellence range adds two new flavours
Good news for chocolate fans – June sees the launch of not one but two new flavours to the Lindt Excellence range: Lindt Excellence 78% Cocoa and Lindt Excellence Hazelnut. Both new varieties aim to...
View ArticleGold medal for Glendalough Gin
It’s a moot point at this stage, to point out how popular gin is in 2017, but here’s a case in point: Glendalough Distillery’s Wild Botanical Gin has scooped its first major international award,...
View ArticleClik here to view.
Marketing bites
The House of Peroni opens in Dublin The House of Peroni made its return to Dublin this week with a launch party at 4 Dame Lane. Stars of the creative, culinary and media worlds turned out in force to...
View ArticleLindt Lindor Treat Bar: A Moment of Bliss
Lindt Lindor Treat Bar, the latest in the luxury chocolate brand’s impressive array of choices, has become Ireland’s number one premium chocolate countline*, proving itself as a proven must-stock...
View ArticleClik here to view.
Marketing bites
Britvic Ireland adds vitamins to MiWadi Britvic Ireland has announced that it has made improvement to the popular dilute MiWadi, through adding vitamins. This launch for Britvic will sees MiWadi the...
View ArticleFanta to relaunch with new look and reduced sugar
New-look Fanta Orange bottles and cans are set to roll out across the country this month. First launched in Ireland in 1963, the soft drink is a firm favourite with consumers, who will get to enjoy a...
View ArticleClik here to view.
Marketing bites
MiWadi adds Vitamins to promote healthy bones and bodies MiWadi Ireland has announced that its range now has Added Vitamins. MiWadi with Added Vitamins contains vitamins B3, B6 & Zinc, which help...
View ArticleGAA and Michelin star restaurant join forces with Kellogg’s
Kellogg’s GAA Cúl Camps for 6 – 13 year olds encourages children to be physically active during the school holidays. To help launch the event, top Dublin restaurant L’Ecrivain hosted the Kellogg’s...
View ArticleClik here to view.
Marketing Bites
Torres Wine scoops prestigious awards and accolades Torres, Ireland’s favourite Spanish wine brand (Nielsen) and three-time World’s Most Admired Wine Brand (Drinks International) had much to celebrate...
View ArticleCOMPETITION: Win a Nilfisk scrubber worth more than €1,900
It’s nobody’s favourite task, but a clean and tidy shop is beyond essential for presenting a good image for your store, and having the right equipment for the job is key. With that in mind, ShelfLife...
View ArticleClik here to view.
Crisp and clear!
Crisp and snack sales are a major part of the grocery retail industry, whether it comes as an impulse buy or part of a bigger weekly shop. In recent decades, research has shown that snacking has become...
View ArticleClik here to view.
Marketing bites
FAI teams up with isotonic drink; iPro Sport The Football Association of Ireland has announced a new multi-year partnership with iPro Sport, as the preferred sports drink partner of the FAI. The...
View ArticleBaz Ashmawy and Niamh Kavanagh aim for a hassle-free summer with Greene Farm
Baz Ashmawy and celebrity Masterchef winner Niamh Kavanagh have been revealed as Greene Farm’s newest brand ambassadors. Greene Farm, specialist roasters of turkey, chicken and beef that is “naturally...
View ArticleNeven Maguire cooks up a storm with Dunnes Stores Simply Better
Top chef and Dunnes Stores’ Simply Better Collection brand ambassador Neven Maguire helped launched a new magazine Cook with Neven Maguire recently, developed to nurture people’s passion for cooking at...
View ArticleMarketing bites
Drumshanbo Gunpowder Irish Gin to star at Kodaline’s London launch Top Irish pop-rock group Kodaline are set to officially launch their new single ‘Brother’ in London next Monday, with Drumshanbo...
View ArticleClik here to view.
Marketing Bites
Chan Chan Spice Bag Seasoning Mix spices it up for take-home takeaway flavour Kwanghi Chan’s ChanChan Spice Bag Seasoning Mix has been launched in a Korean Hot Pepper version, for a fuller flavour for...
View ArticleClik here to view.
Marketing Bites
Carroll’s Ham putting smiles on faces with Emoji Movie promotion! To celebrate its partnership with the upcoming Emoji Movie – in cinemas from August 4th – Carroll’s Ham is giving away the ultimate...
View Article