Marketing bites
‘Roads To Adventure’ promotion aims to drive store traffic at Texaco outlets At the launch is Texaco marketing manager, Bronagh Carron A new ‘Texaco Roads To Adventure’ promotion is running until...
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Eggcited? Of course!
In preparation for every chocolate lover’s favourite time of year, Lily O’Brien’s will create up to 100,000 chocolate eggs and 20,000 of its much-loved Easter bunnies, all of which are handcrafted in...
View ArticleMulti-million investment transforms Bulmers’ look
It’s been a busy time for Bulmers, with Bulmers Original cider receiving a fresh face-lift, alongside the introduction of Outcider, a new, sweeter-tasting cider. The changes have taken place in what...
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Marketing bites
Star MMA coach John Kavanagh kicks off Lucozade Sport’s ‘Made to Move’ sessions John Kavanagh, head coach of UFC megastar Conor McGregor and one of the top MMA coaches in the world, has joined forces...
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Marketing bites
Ballygowan Goes Gold to support fight against cancer Ballygowan has unveiled a new campaign to support cancer awareness and fund cancer support services for those who battle the disease each day....
View ArticleSunday Independent to launch new-look Life magazine
The Sunday Independent is launching a redesigned Life magazine, which will hit shelves this Sunday, 9 April. The glossy magazine will this weekend showcase a fresh new layout and enhanced content...
View ArticleIt’s official – Ireland can go bananas…all for a good cause!
Wednesday, 19 April, has been set aside as National Banana Day, the day when Ireland can go bananas – officially. And the good news is, it’s all for a good cause. Being promoted by fruit importers...
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Marketing bites
Centra’s got the inside scoop this Easter….Say goodbye to the cone This Easter, Centra has said farewell to the ice-cream cone and hello to ‘Moo’d Egg-Static’, the ultimate indulgent Easter treat. Half...
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Dreams of summer
Irish summers and ice cream go hand in hand. Also in the mix is Ireland’s unpredictable weather, that can be solely responsible for the surge and decline of sales. Overall, growth in the ice cream...
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Softly does it!
AT A GLANCE: SOFT DRINKS Carbonated drinks still account for 46% of the market* The soft drinks category has experienced a 42% growth in ‘health and functional’ products and continued water growth The...
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Hitting the sweet spot!
The sugar confectionery segment – which consists of boiled sweets, jellies, toffees, mints and more – is performing well and experiencing growth*. In Ireland, the segment increased by 3% in 2016, with...
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Marketing bites
Clonakilty launches new Blackpudding Sausages Fans of Clonakilty Sausages and Clonakilty Blackpudding are in for a special treat. Clonakilty Food Co. has launched new Blackpudding Sausages, combining...
View ArticleThe latest healthy option from Avonmore
Avonmore, one of Ireland’s best known and most trusted brands, has unveiled its latest milk variety. Avonmore Protein Milk Chocolate contains 27g of protein per 500ml serving, providing a convenient...
View ArticleTayto launches Tayto Park on-pack promotion
Tayto, Ireland’s number one crisp brand has partnered up with Tayto Park, Ireland’s only Theme Park and Zoo, to launch its new on-pack competition. The promotional packs have landed in-store and...
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Skittles Summer Rain campaign sweeps across Ireland
This week sees the launch of Skittles‘ exciting new summer campaign. As a huge global brand and a firm Irish favourite, Skittles’ large-scale nationwide campaign will be one of the biggest activations...
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Marketing bites
Propercorn cracks the nut craze Propercorn has given one of its most popular recipes a refresh this summer, and is now proud to reveal the newest member of its collection of award-winning popcorn:...
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Divine drinks!
Ireland’s summer weather may not be one of the country’s unique selling points and it definitely isn’t something that is reliable. However this isn’t to say outdoor pursuits aren’t plentiful in the...
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Blissful BBQs!
AT A GLANCE: BBQ FOODS Barbecue is the number two event* in the grocery calendar, after Christmas, presenting a massive retail opportunity from May to August Research shows that 73% of shoppers** who...
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PR pros
In a report carried out by Social Media Examiner, looking into the relationship between marketing and social media, it was found that 90% of marketers said social media is important to their...
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GSK makes heavyweight Corsodyl investment as 80% shown to have gum disease
While most Irish adults believe their teeth and gums are healthy, research shows a huge 80% actually have some form of gum disease*. Corsodyl, one of Ireland’s leading gum care brands from GSK*, is set...
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