BIC introduces Design Megalighters
With summer upon us and barbecue season in full swing – leading pocket lighter manufacturer BIC has launched its new look collection of colourful Design Megalighters in stores across Ireland. Whether...
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Marketing bites
Tiger Beer transports guests to Singapore for opening night of Tiger Street Eats MART Creative Hub in Portobello was transformed into a Singaporean street food adventure this week as the...
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Free-from
In one of its latest Insights projects, Bord Bia has published extensive research regarding shoppers’ habits in the area of gluten free and other free-from shopping. According to the research, gluten...
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Craft Beer
Last year the craft beer sector has witnessed a remarkable explosion in both varieties and sales in recent years. In fact, last year it was estimated that there are currently some 90 microbreweries...
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Health and Beauty
A number of segments within the ‘health and beauty’ category have grown over the past year, according to research released by Euromonitor Ireland (www.euromonitor.com/ireland). Bath and shower grew by...
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Back to School
Top marks for lunchbox heroes The ‘back to school’ season is an expensive time of year for parents. In fact, the annual Barnardos School Costs Survey last year found that parents pay almost €800 to...
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Austrailian Wine: Antipodean delights
Antipodean delights As a producer of wine, Australia has been going from strength to strength in recent years, including when it comes to Ireland’s imports. In 2014, 1.6m cases were imported to this...
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Share the summer with Tayto!
Tayto has launched its latest summer campaign, subtitled Share the summer with Tayto. To celebrate the launch, Tayto has partnered up with Tesco, which is offering shoppers a chance to win a once in a...
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Marketing bites
A Foodies Finest* moment at the Tesco Mid-Summer BBQ Top Dublin club Everleigh Gardens was transformed into a foodies’ dream this week for the Tesco Mid-Summer BBQ, showcase the finest* range and fresh...
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The evolution of brands
By Anna Doyle, board director, Starcom We all know how difficult it is for marketers today to gain not only consumer attention, but harder still to engage with them to the point of delivering an...
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A small treat makes a big statement, say Irish people Two in five (43%) Irish adults say that a small surprise or treat from a family member puts a smile on their face at the end of a busy week....
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Symbol Group Special: SPAR
FACT FILE: Symbol group: SPAR HQ: BWG Foods, Greenhills Road, Tallaght, Dublin 24 Distribution network: National Distribution Centre servicing fresh, ambient and alcohol to stores nationwide Number of...
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Symbol Group Special: XL
FACT FILE: Symbol group: XL HQ: BWG Foods UC, BWG House, Greenhills Road, Tallaght, Dublin 24 Distribution network: 20 Value Centres nationwide, and chill distribution Number of stores: 240+ Colours:...
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Symbol group special: Londis
HQ: BWG Foods, Greenhills Road, Tallaght, Dublin 24 Distribution network: National Distribution Centre servicing fresh, ambient and alcohol to stores nationwide Number of stores nationwide: 130+...
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Symbol Groups Special
Ireland’s convenience retail sector is thriving, packed with healthy competition, household names and high levels of employment. In terms of innovation, the sector is one of the most advanced in the...
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Symbol Group Special: Costcutter
FACT FILE: Symbol Group: Barry Group HQ: Upper Quartertown, Mallow, Co Cork Distribution network: Wholesale distribution, chilled, ambient and alcohol distribution Number of stores: 120+ Costcutter...
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Symbol Group Special: Mace
FACT FILE: Symbol group: Mace HQ: BWG Foods, Greenhills Road, Tallaght, Dublin 24 Distribution network: National Distribution Centre servicing fresh, ambient and alcohol to stores nationwide Number of...
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Symbol Group Special: Gala
FACT FILE: Symbol group: Gala Retail HQ: Summit House, Embassy Office Park, Kill, Co. Kildare Distribution network: 13 ambient depots, central billing, chilled distribution Number of stores: 175...
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Breakaway successes!
Health and wellness remained the leading trend influencing the performance of breakfast cereals in 2016, according to a Euromonitor Ireland report, ‘Breakfast Cereals in Ireland’, published in November...
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Warm Reception!
Both Argentina and Chile have several unique geographical conditions that make them ideal spots for wine cultivation. Indeed, located in the Southern Cone of the American continent, with a population...
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