Baz Ashmawy and celebrity Masterchef winner Niamh Kavanagh have been revealed as Greene Farm’s newest brand ambassadors. Greene Farm, specialist roasters of turkey, chicken and beef that is “naturally free from additives, allergens, gluten and hassle” has joined forces with the pair to promote its new Torn for Taste Range which offers hassle-free ready to eat products that are 100% natural, gluten free, allergen free and additive free, perfect for mums looking for a summer “naturally free from hassle.”
Baz and Niamh, both busy working parents, have also linked up with kid’s fitness guru coach Eamonn Lynch from Lightning Legs, and model and mum Sarah Morrissey to devise a series of Greene Farm recipe and activity videos to help mums keep active whilst eating healthily. The videos will be delivered across the Greene Farm social media outlets and website over the months of June and July, while the ambassadors promote these through a series of high-profile media appearances over the summer.
In conjunction with this high profile PR and social media campaign, Greene Farm is running an extensive in-store sampling campaign over the summer months that will see consumers taste the Torn for Taste range and receive a summer recipe booklet designed by Niamh.
“ I am delighted to join Greene Farm as an ambassador and to help launch the Naturally Free From campaign.
“This campaign really makes sense,” says Baz, “bringing together a selection of experts who are also parents to design these videos. The idea is to offer mum some ideas on how to achieve some time Free From Hassle this Summer.
“The videos include some mouth-watering recipes from Niamh,” he added, “and some great activity ideas to help get out and active and keep the kids busy at the same time. It’s 50 ways to kill the Summer boredom!”
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