Guinness latest ad pays tribute to GAA volunteers
‘Behind Every Great Town’, the captivating new 30″ advert from Guinness aims to celebrate the everyday volunteers who make the GAA tick, who willingly give their time in communities across Ireland all...
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Marketing Bites
HB and Fulfil team up for delicious and healthy treat Not to be outdone by the ongoing craze for healthy and wholesome treats, HB Ice Cream has introduced a deliciously healthy sweet treat in...
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Marketing bites
Kronenbourg Blanc beer launches in Ireland with sunny party Kronenbourg has launched its latest variety Blanc, a premium wheat beer with unique citrus and coriander notes. Launching in a select number...
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Blas na hÉireann: 10 Years, 10 Trends
More categories The categories have grown in each of the 10 years because of the sheer diversity of what is entered. Oils, for example, were added as a category as we saw the growth in the numbers of...
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Marketing bites
Introducing Loki & Co. – a new low calorie alcoholic drink Loki & Co., is a new low calorie alcoholic drink from a new Irish start-up that is set to shake up the drinks industry as consumers...
View ArticlePJ Carroll launches new online ordering system
Tobacco company PJ Carroll has launched a new online ordering system, with the aim of making ordering as quick and easy as possible for time-pressured retailers. To register, head to b2b.pjcarroll.ie....
View ArticleKP launches new ‘On the Go’ nuts
Utilising the strength of the KP brand – category leader with a market share of 10.7%* – along with exciting, new and on trend flavour combinations, KP Nuts has announced the launch of its new On the...
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Ben & Jerry’s launches Dairy-free varieties An all-new Ben & Jerry’s, non-dairy flavour line-up is set to arrive into Irish supermarkets later this month. Fans will be able to dive deep into...
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Time to mix things up!
It’s fair to say the spirits sector has gone through something of a renaissance in recent times. This has been influenced by the explosion of interest in Irish gin that has hit the country. As John...
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Beverage leverage
At a glance: Hot beverages 75% of Irish consumers state they drink coffee every day, while seven in ten drink more than one cup a day* Fresh coffee sales are on the rise, while instant coffee sales...
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Crunch time!
At a glance: Biscuits Ireland’s sweet biscuit category grew by 3% in value terms in 2016, totaling €315m* In terms of retail sale price, the market has risen steadily, from €213m in 2013, to €219m in...
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The sweetest thing
Changes across the board Clear labelling allows consumers to see what ingredients take precedence in Nestlé products Earlier this year, Nestlé announced that it would reduce sugar by 10% across its...
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Marketing Bites
New Nutripodzz range brings healthy seeds and berries to consumers on the go Brand new to the market, Nutripodzz is a new superfood range bringing healthy seeds and berries to busy consumers on the...
View ArticleConsumers’ love for Love Sweets
Love Sweets proudly sources only the best quality sweets for its range, from manufacturers within the EU, in order to ensure consumer satisfaction and ongoing repeat purchases in-store. The Love Sweets...
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The Vow: INM’s new home for the modern Irish wedding Independent News & Media has launched a brand-new reader experience, The Vow. Combining a dedicated digital hub with a premium glossy magazine,...
View ArticleGuinness launches latest “Made of More” ad promo
A new Guinness advertising campaign, portraying the story of ’The Compton Cowboys’ has launched in Ireland. The new release is the next chapter of the iconic ‘Made of More’ series, which champions real...
View Article“The Ploughing” 2017: Retailers round-up
Supermac’s set to spend €7m on Irish poultry in 2017 Supermac’s, the much-loved Irish fast food chain, has revealed that it is on track to spend upwards of €7m on Irish poultry this year. The spend...
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Jervis Shopping Centre unveils celebratory birthday mural Jervis Shopping Centre in Dublin has revealed a colourful and striking collage created by children from local schools to mark the centre’s 21st...
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Casual Dining Workshops offered, to keep up with consumer demand
Healthy Mediterranean style menus are all-the-buzz at present. Martin Food Equipment has joined forces with a host of Ireland’s best food suppliers, to create a range of Italian-inspired food menu...
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Nestlé partners with Sky Store for sharing bags promo Nestlé has teamed up with digital movie retailer Sky Store for a brand new on-pack promotion in which consumers are rewarded with a €7.99 Sky Store...
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