This week sees the launch of Skittles‘ exciting new summer campaign. As a huge global brand and a firm Irish favourite, Skittles’ large-scale nationwide campaign will be one of the biggest activations of the year in the Confections category.
The campaign celebrates the Irish summer, overcast days, flaws and all, by turning summer rain into Skittles. After all, without the rain there would be no rainbow, so why not turn something dull and glum into something colourful and happy?
Skittles “Summer Rain” campaign will be supported with a huge 360 plan including TV, nationwide outdoor and digital, radio and social, as well as a nationwide competition offering consumers the chance to win €100 each day by forecasting the Skittles showers. There are also plans for sampling and disruptive in-store activation.
Skittles Summer Rain will also appear in weather sponsorship during the campaign.
In short, retailers can expect showers of customers, floods of sales, as Skittles “Summer Rain” campaign sweeps across Ireland.
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