Jonathan Sexton stars in new Mace €1 million nationwide ad campaign
In their ongoing partnership, Mace has launched a new advertising multi-platform campaign that features Irish and Leinster rugby player, Jonathan Sexton. The advert is a contemporary take on Mace’s...
View ArticleIrish premium cookie dough company rolled out for retailers
Hot Chip Dublin produces cookie dough rolls for retail and cookie dough balls for cafes and grocery stores to bake fresh in store. Established in September 2020, the brand has already done...
View ArticleCereal-ously good news: Kellogg Funds Breakfast Clubs Across Ireland
Kellogg has partnered with the Community Foundation for Ireland to provide much-needed funding to school breakfast clubs across Ireland. This year, 27 Irish schools will receive a donation from...
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A sparkling good time!
2020 was a breakout year for hard seltzer in Ireland. A relatively new addition to the Irish market, the US ready to drink (RTD) sector has experienced ample growth thanks to the growing popularity of...
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Cleaning up!
As a recently published report by Mintel entitled ‘Global Household Trends 2021’ states: “Cleaning products have been extremely important during the pandemic because they are now part of consumers’...
View ArticleRNN Comms ‘fetches’ influencer platform for brands across Ireland, Northern...
Integrated communications agency, RNN Communications, has launched Ireland’s first micro influencer platform, Fetch Ireland, connecting brands with the micro influencer community in Northern Ireland...
View ArticlePringles mascot gets first makeover in 20 years
Mr P, the moustachioed mascot for Pringles, has enjoyed his first makeover in 20 years. After an eye-catching transformation, Mr P will now sport a modern look, including bold new eyebrows and a fancy...
View ArticleBrew up a storm with Alpro’s Barista range
Embrace your inner plant-based barista with Alpro’s new Barista range. Specially made for hot drinks, the 100% plant-based range is low in sugars, naturally low in saturated fat and has 100% recyclable...
View ArticleCoca-Cola launches first eSports partnership
With an increased focus on expanding its ecommerce and digital footprint, Coca-Cola is pleased to announce its first competitive gaming tournament The Coca-Cola Copa Challenge, which will see gaming...
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Mixing it up
Mixers have seen a huge growth in recent times which in part is due to the soaring popularity of gin and darker spirits, and also due to consumers stocking up on supplies to make their favourite drinks...
View ArticleBritvic Ireland awarded Origin Green Gold Membership for 2021
Britvic Ireland, the largest soft drinks manufacturer in the Republic of Ireland, has been awarded Origin Green Gold Membership for 2021. The company joins a committed group of leading food and drink...
View ArticleAlways Nearby and ready to deliver!
S&W Wholesale recently announced the launch of a new and exciting symbol brand known as Nearby. Completely exclusive to S&W, Nearby plays a vital part in a wider modernisation strategy to help...
View ArticleSuperValu welcomes eco-friendly brand GreenAware to stores
SuperValu and GreenAware both believe small changes can have a big impact. GreenAware’s sustainable household products have now arrived on SuperValu shelves, in a move which will help customers around...
View ArticleSpar teams up with Tree Council to ‘Be a Good Neighbour’ for National Tree Day
Spar has announced that it has become official sponsor of National Tree Day in partnership with the Tree Council of Ireland. Taking place on Thursday, 7 October 2021, the theme for this year’s campaign...
View ArticleGala Retail’s Search is on for the nation’s inspirational heroes
Gala Retail has teamed up with Virgin Media to seek out and celebrate Ireland’s unsung heroes – the people who have made a difference to the lives of others with their selfless acts and inspirational...
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NoLo is all go!
The no/low alcohol category is burgeoning as a direct response to many consumers’ healthier lifestyles. “The alcohol reduction trend looks to be here to stay,” says Kiti Soininen, category director of...
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Keeping the fires burning
With many workers now permanently working from home, for at least part of the week, ensuring they have cost-effective, quick, convenient and easy home heating solutions has become a more important...
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Legendary Irish
As ShelfLife’s readers will be only too aware, Ireland is renowned globally for our premium quality food standards. Further enhancing this reputation, last month, Bord Bia announced that 50 Irish food,...
View ArticleWalkers Snacks announces movie collaboration with Ghostbusters: Afterlife...
To celebrate the release of Ghostbusters: Afterlife (exclusively in cinemas from 19 November 2021), Walkers Snacks brands are offering Halloween shoppers the opportunity to win scarily good prizes...
View ArticleLindt & Sprüngli open the doors to a brand new store in Kildare Village
A favourite in our readers’ stores across the country, Swiss chocolatier Lindt & Sprüngli opened the doors to a brand new permanent store in Kildare Village on Friday, 22 October. The only...
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