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Feel-good food
Fairtrade is based on a partnership between some of the most disadvantaged farmers and workers in the developing world and the end consumer through the work of universal food producers. When farmers...
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Sizzling sales
Whatever the weather, every weekend will be a barbecue occasion this summer and people are having barbecues to celebrate all sorts of occasions from long awaited family reunions to birthdays and...
View ArticleMace launches new €1 million nationwide ad campaign
Mace is currently launching a new television advertising campaign starring Ireland rugby star, Jonathan Sexton. The multi-platform campaign is a contemporary take on Mace’s marketing legacy of ‘Going...
View ArticleEssity launches its first ever reusable menstruation and incontinence underwear
Global hygiene and health company Essity has launched a range of reusable menstruation and incontinence underwear offering consumers a more sustainable alternative to disposable products. The new...
View ArticleDeep RiverRock launches ‘Immune System’ range – new fruity flavours with...
Sustainable water brand Deep RiverRock has introduced an ‘Immune System’ range; new fruity flavours with added benefits of Vitamin B6 and Zinc. New variants will include Forest Fruits Sparkling, Lemon...
View ArticleNew KitKat Chunky Salted Caramel Popcorn launches
This summer, shoppers can discover a deliciously sweet and salty break with the launch of limited edition KitKat Chunky Salted Caramel Popcorn. The latest addition to the KitKat Chunky line up, the 42g...
View ArticleYR launches new Relish range
YR is set to liven up the relish market with a totally new gourmet range, as well as a saucy makeover for its original YR Sauce recipe and iconic packaging design. Celebrity chef, party maker and...
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School’s in!
Health and nutrition, convenient packaging and value-for-money are all key considerations for time-pressured parents when packing the all-important school lunchbox. It won’t be long until the new term...
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Living on the veg!
As more Irish consumers consider the impact of food they eat on the planet, many have started to embrace plant-based diets. Whether consumers make the switch out of health, animal or environmental...
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Comfort and care
“Products in this category are purchased more on impulse/less planned than the average: 32% of all health and beauty purchases are unplanned (i.e. decided to buy the category only once in-store),...
View ArticleClub’s limited edition Pat Frog drink back in stock in stores nationwide
With the summer well and truly underway, Club has confirmed that the supply of its Club Pat Frog has been replenished in stores nationwide. This comes after the limited-edition drink completely sold...
View ArticleOutdoor dining? No problem with Five Farms!
Five Farms Irish Cream Liqueur is supplying the perfect complement to their consumers to ensure they can continue to socialise outdoors regardless of the Irish summer weather. The ‘Five Farms Poncho’...
View ArticleKerrygold Spreadable Food Truck hits the road to spread the love!
Kerrygold is hitting the road to spread the love and great taste of Kerrygold to consumers across Ireland. The Kerrygold Spreadable Food Truck will be offering free samples to over 230,000 butter...
View ArticleTayto Occasions launch two new limited-edition flavours
Tayto Occasions are the sharing crisp and snack range for any occasion. Known for its premium flavours, two new variations will be made available for a limited time only. Inspired by far flung lands,...
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Dawn delights
Breakfast tends to be associated with healthy food choices as most people enjoy a good start to the day. While the full Irish is still very much a popular choice it has evolved in recent times with...
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Ready to rock
It’s an exciting time for the ready-to-drink alcoholic beverages sector, which is currently evolving to include a wider array of more experimental and sophisticated offerings. According to IWSR Drinks...
View ArticlePipin Pear launches tasty new fruit and veggie snacks, Freggie-Bites
As many of your shoppers will be only too aware, finding a nutritious snack that children might actually enjoy can be a tricky task. Thankfully. the food loving team at Pipin Pear have created a tasty...
View ArticleEvoke.ie joins Extra.ie as FAI Cup sponsors
Evoke.ie, the premier website for Irish women, will sponsor the FAI Women’s Senior Cup for the next two years in the first dedicated sponsorship deal for the historic and prestigious competition. The...
View ArticleThe Happy Pear makes dinnertime something to celebrate
Dinnertime inspiration is always appreciated by busy shoppers, and a new range by The Happy Pear has their needs covered. The Happy Pear is making dinnertime the easiest and tastiest meal of the day...
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