Marketing bites
Deliveroo’s Grand Canal Clean Up Initiative Returns this Bank Holiday Weekend Online food delivery service Deliveroo has announced that it will be running its canal clean up initiative again this...
View ArticleJava Republic and Cafento coffee brands agree deal
Java Republic, one of Ireland’s best-known coffee roasters, has joined forces with the family-run Spanish coffee company Cafento in a deal that will see Cafento oversee the expansion of the Java...
View ArticleTipperary tortilleria plans launch into retail
Blanco Niño, a tortilleria based in Tipperary that has sold more than 15 million corn tortillas to 13 European countries, has taken the next step in its expansion journey by launching a range of...
View ArticleMarketing bites
Core appointed as creative agency for Trócaire Marketing communications firm Core has been appointed by Trócaire as its creative agency. Core was awarded the business following a competitive pitch...
View ArticleHula Hoops’ 2019 basketball tournament tips off
Basketball is a very popular sport in which Irish teams regularly compete on the world stage. Hula Hoops is a major sponsor of the sport, including with the upcoming second annual 3×3 Championship at...
View ArticleStrong Roots wins Local Enterprise Award
Strong Roots, the frozen food brand founded in 2015 with the aim of expanding the healthy offering within the frozen category, has been named Local Enterprise of the Year at the Irish Times Business...
View ArticleClik here to view.
Marketing Bites
New Krispy Kreme range brings a bit of American Pie This May, Krispy Kreme fans are getting ready to say hello to The Pie-Ettes! The quartet will debut in the Blanchardstown store on 13 May, and will...
View ArticleClik here to view.
A world full of EPOS-ibility!
ShelfLife has reported many times in the past on the impressive scale and speed of developments within the retail tech sector, particularly within electronic point of sale (EPOS) solutions. While such...
View ArticleClik here to view.
Convenience is King!
Consumers’ hectic, fast-paced lifestyles have made quick and easy options an obvious choice. It would be quite wrong to think this means they are prepared to settle for lower-quality, processed foods...
View ArticleClik here to view.
Sweet enough
With the introduction of the sugar tax last year, the soft drinks category changed overnight. Low or no-sugar offerings became the de facto most popular segment, with the major brands moving to...
View ArticleClik here to view.
Summer sensations
Without a doubt, there’s a real buzz in Ireland’s drinks sector at present. “Consumers today have more refined tastes and respond to provenance, brand heritage and the manufacturing process,” says...
View ArticleClik here to view.
All for al fresco
We all know how much Ireland loves a barbecue. Usually, Irish weather is so unpredictable that the moment there is a sliver of sun, the supermarket shelves are cleared of burgers, buns and everything...
View ArticleFood-to-Go Summit shows sector is thriving in Ireland
There was a time in Ireland’s convenience stores and forecourts that customer choice would amount to a breakfast roll or a ham-salad sandwich, but recent years have seen massive changes in the...
View ArticleTesco enters €3m contract with Celtic Pure Water
Tesco’s annual supplier conference took place in Dublin this week, at which the retailer announced a new €3m partnership with Monaghan spring water brand Celtic Pure. Over the next two years, Celtic...
View ArticleClik here to view.
Marketing bites
Bord Bia launches “Celebrate Strawberry Season” The ‘Celebrate Strawberry Season’ campaign, by Bord Bia, the Irish Soft Fruit Growers Association and the IFA has kicked off, celebrating the season of...
View ArticleMarketing bites
Honey-based Beekon offers a new alternative for better drinking Containing only honey, water and yeast, Beekon offers a new alternative for those who want to drink “BEE-tter”. Inspired by the work of...
View ArticleApplegreen Vegan Sausage Roll is a hit with customers
Applegreen’s recently-launched vegan sausage roll offering has been a success, with stores reporting a sales increase of 13% since the launch in April, and a lift of 43% year-on-year in the sausage...
View ArticleApplegreen leading the way at Bloom
The highly popular Bloom festival returns to Dublin’s Phoenix Park this week, with Applegreen supporting the event with its sponsorship of the Sculpture Gallery in association with the Kildare Gallery...
View ArticleLindt bringing the flavour to Taste of Dublin 2019
Swiss master chocolatier Lindt is preparing for an exciting exhibit at the upcoming Taste of Dublin 2019, which takes place in Iveagh Gardens in the heart of the city this coming 13 – 16 June. Visitors...
View ArticleEmbrace the VeganLife with ShelfLife
Is veganism a diet or a lifestyle? It’s both, really. 2018 saw veganism enter the mainstream like never before, as manufacturers, retailers and consumers embraced the plant-based diet. The surge in...
View Article