Marketing bites
Lidl lists “one of the world’s greatest Scotch Whiskeys” Lidl’s Queen Margot Blended Scotch Whiskey 40% was named one of the best scotch whiskeys in the world at the 2019 International Spirits...
View ArticleTayto readies 65th birthday celebrations
To celebrate a masssive 65 years as Ireland’s number onen crisps and snacks brand, the first-ever National Tayto Day will take place this Friday 14 June. That evening, iconic Dublin night spot Copper...
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Teeling Whiskey Distillery celebrates four years in business Teeling Whiskey is celebrating the fourth anniversary of its award-winning distillery in Dublin. When it opened in June 2015, a new chapter...
View ArticleFyffes and Dunnes join up to give pineapples the chop
Fresh, quality produce and a memorable in-store experience is the key to retaining customers, and Fyffes’ new pineapple cutting machine – believed to be the first of its kind in Ireland – is a...
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Kantar 100 Master Brands at Home
In grocery, brand loyalty is an act that can define the fortunes of a brand for years, decades or even generations. The quality of the product is of the utmost importance, but there is an emotional...
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Kantar 100 Master Brands at Home
To return to the 26-50 listing, please click here. 51. Wrigley’s 52. Barry’s 53. Bisto 54. Erin 55. McCain 56. Weetabix 57. Odlums 58. Haribo Family favourite treats and exciting innovations are...
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Bord Gáis Energy becomes energy supplier for the Restaurants Association of Ireland’s 2,500 members Bord Gáis Energy has announced a new partnership with the Restaurants Association of Ireland (RAI) to...
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Marketing bites
Due to the success of the Eden range, the sustainably sourced, chilled, vegan and vegetarian friendly food brand, has added two new vegan products to its range, Curried Cauliflower Bites (RRP €3) and a...
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Deliveroo places ‘Strange Things’ on the menu Deliveroo has teamed up with Dublin eatery Brother Hubbard to mark the return of much-loved sci-fi horror series Stranger Things, by adding themed...
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Category Focus: Whiskey in the jar
Irish whiskey has undergone a renaissance in recent years. Once widely regarded as “an old man’s drink”, that is resolutely no longer the case – albeit that it still appeals to its traditional...
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Category Focus: A touch of class
Now more than ever, the FMCG and convenience food sector is witnessing an explosion in new, vibrant and healthy choices across all categories. As well as individual choices, brands are focusing on...
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Category Focus: A Real Beauty
Premium skin care is expected to drive sales growth, according to the latest report by Euromonitor on ‘Skin Care in Ireland’, published just last month. The analyst reports skin care is expected to see...
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Category Focus: Down Under on the up
Australian wine holds an impressive 16.7% of market share in Ireland and sells over 1.5m cases here, ShelfLife’s resident wine expert Helen Coburn recently reported. Positive news also emerged at the...
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Aldi earns the top ‘Mark’ in Bord Bia survey
More good news for Aldi and its growing contingent of loyal custyomers: a Bord Bia survey has found the German supermarket sells the highest proportion of fresh Irish meat labelled with the Bord Bia...
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Marketing bites
Nesquik joins the Nescafé Dolce Gusto line-up in Ireland Family favourite milk drink Nesquik has joined the long list of flavours available in the Nescafé Dolce Gusto system. Nesquik is the latest...
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Marketing bites
Rye River Brewing Company becomes first independent Irish craft beer company to launch out of home advertising campaign Ireland’s fastest growing and most decorated independent Craft Beer Brewery, Rye...
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Marketing bites
Aryzta Prize Winner presentation takes place at Spar Following the Seattle’s Best Coffee ‘Win a Trip to Seattle’ competition, Aryzta Food Solutions business developer John Lennon presented Padraig...
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Hope for Haiti with Manor Farm
Irish chicken producer Manor Farm has teamed with charity Haven for the Bringing Hope to Haiti on-pack promotion in retail trade across supermarkets, symbol groups and independent butchers. Manor Farm...
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Schweppes Sessions at All Together Now Schweppes brought its Schweppes Sessions to a sold out All Together NowFestival for the first time over the past weekend. As the official mixer of All Together...
View ArticleDale Farm recognised at International Cheese Show
Dale Farm, the UK’s largest farmer-owned dairy cooperative has been recognised for its world-class quality products, picking up a total of 36 awards at the International Cheese Show, which took place...
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