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Marketing bites
Boozy Biccies launch limited edition St. Patrick’s Day Cookie Boozy Biccies, the alcohol-infused snack brand, has launched a special St. Patrick’s Day cookie. “Paddy’s Wee Cookies”, a green beer...
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Sporty snacks
The health and wellness revolution that has taken place in Ireland in recent years has led to the growth of the healthy snacking segment. Increased interest in specific diets as well as growing...
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Villa Maria wine launches ambitious documentary project
Villa Maria, the world-famous New Zealand winery, has opened its doors for an ambitious feature-length documentary. Entitled Vintage, the film tells the story of winemaking in a close-up of the entire...
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Tayto introduces two new limited-edition flavours
Tayto has launched two new limited-edition flavours, and this time inspiration for these flavoursome taste-combinations stems from original Irish dinner favourites. The two new distinctive flavours...
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Müller renews Dancing with the Stars partnership
Müller has returned as a sponsor on RTÉ’s Dancing with the Stars, the country’s most popular celebrity dance-off show. Available now in store, the multipack includes Müller’s “best-ever” new Müller...
View ArticleNew ‘better for you’ Irish brand Pure Treats launched in supermarkets nationwide
Pure Treats, a new, low in sugar, award-winning brand, introduces a tasty range of mini cakes which are proudly produced in Ireland. Naturally sweetened with zero compromise on flavour, Pure Treats is...
View ArticleAldi’s newly renovated Project Fresh store part of €160m investment
Aldi’s Gort ‘Project Fresh’ store has reopened its doors to customers following an extensive renovation project which has seen the store completely refurbished as part of Aldi’s €160m investment in its...
View ArticleBord Bia launches first US consumer promotion of Irish beef
Bord Bia has launched the first consumer promotion of Irish beef in the US to date, giving consumers the chance to win a trip to Ireland when they purchase Irish beef. Launched on 24 February, the...
View ArticleDealz unveils new co-leadership for the island of Ireland
Dealz and Poundland have appointed two Irish women to take leading roles as part of a new structure for the business across the island of Ireland. The discount retailer will continue to trade as Dealz...
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Baby monitor
The signs are positive for the infant and baby category, according to the latest report by Euromonitor on ‘Baby Food in Ireland’, published in August 2019. “With the highest birth rate amongst the EU...
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Finding the right fit
At 4.8%, Ireland’s unemployment rate stands at its lowest recorded level since January 2007. While this is welcome news to most, many employers have learned that a candidate-driven market has its own...
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Going green
As consumers watch the ticking time bomb that is the climate crisis, it’s understandable that sustainability is hot on the minds of many. As the bid to make a real impact becomes more urgent, the...
View ArticleMash Direct and Sony Pictures team up ahead of forthcoming Peter Rabbit 2...
Mash Direct, the award-winning ‘field to fork’ convenience vegetable accompaniments brand, is celebrating the forthcoming release of Sony Pictures’ Peter Rabbit 2. The company will be giving away a...
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Acti-Snack launches ‘next generation’ of sports nutrition snacks
Sports nutrition brand Acti-Snack has launched seven new healthy Nut and Trail Mixes designed to naturally fuel the body and promote recovery in athlete, sports and health enthusiasts. Designed in...
View ArticleAldi wins big at the World Spirit Awards 2020
Aldi Ireland took home the gold for two of its bespoke spirits at the World Spirits Awards in Austria last week. The discounter won gold in the dry gin category for its Boyles Gin, while its Ardfallen...
View ArticleTaste of Dublin’s summer edition to return in August, celebrating 15 years!
Taste of Dublin, inspired by NEFF, is back for its 15th year from the 6 – 9 August. Postponed to August due to the Covid-19 outbreak, the foodie festival will once again return to the stunning Iveagh...
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Delicious dairy
Irish dairy is world-class, thanks to a combination of Ireland’s cool climate, generations of tradition and robust regulations governing animal welfare, production techniques and transportation. Among...
View ArticleCavan-based chocolatier supplies Lidl with 50,000 Easter eggs
Lidl Ireland has unveiled its range of Deluxe Easter eggs handmade by Cavan-based chocolatier, Aine’s Handmade Chocolates. Available in 163 Lidl stores nationwide, the artisan eggs have been crafted by...
View ArticleCoeliac Society teams up with Promise Gluten Free to deliver free care packs...
The Coeliac Society of Ireland is teaming up with baked goods brand Promise Gluten Free to deliver free food packs to hundreds of vulnerable coeliacs who are cocooning in order to stay safe from the...
View ArticleBWG Foods delivers to heroes at Covid-19 test centres
BWG Foods has joined forces with a number of its supply partners to ensure those working in the Covid-19 test centres in Dublin and Galway receive regular deliveries of water, fruit and confectionery...
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