Strong new partnership for Fisherman’s Friend with Run A Muck
Fisherman’s Friend has just been announced as the title sponsor of ‘Run A Muck’, one of Ireland’s largest and most popular obstacle mud run challenges, with a partnership that will include naming...
View ArticleSpar supports ‘The Daily Mile’ primary school initiative with Athletics Ireland
As part of Spar’s partnership as Official Retail Partner of Athletics Ireland, the group will support a number of different Athletics Ireland initiatives including the Daily Mile. The Daily Mile, a...
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Retail Ireland appoints new director Retail Ireland, the Ibec group that represents the retail sector, has announced the appointment of Arnold Dillon as director of Retail Ireland. Arnold joined Ibec...
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Category focus: Clear waters
In 1981, when businessman Geoff Read appeared on the Late Late Show to tell Ireland about his ingenious idea to sell bottled water, Gay Byrne couldn’t believe what he was hearing. “Who would buy...
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Category focus: A high steaks market
A hero category in-store, a survey of more than 10,500 respondents conducted by Shopper Intelligence, shows the cooked meats category both drives shoppers into the store and that they are also likely...
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Sadie’s Kitchen teams up with BuJo for BroJo broth bowl offering
Award-winning bone broth brand Sadie’s Kitchen has teamed up with Dublin restaurant BuJo to create an exciting new bone broth bowl, providing a ligher lunchtime offering at the popular venue. BroJo...
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Hinch Distillery awarded World Gin Award Gold
Local County Down Distillery, Hinch, which launched its Ninth Wave Gin and Hinch Whiskey Time Collection brands last summer, has received Gold status for the gin at an international awards event held...
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Bewley’s Grafton Street raises €15,000 for Samaritans Bewley’s historic cafe and restaurant on Grafton Street in Dublin has raised €15,000 on behalf of Samaritans Ireland through its Time for Joy...
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Sign up for the 2020 ShelfLife Directory Diary & Sourcebook
This February will see the publication of the anticipated 2020 ShelfLife Directory Diary & Sourcebook. This unique publication delivers a comprehensive reference source guide to our community of...
View ArticleJUUL vape brand goes on sale across BWG store network
The Healthy Ireland report for 2019 reveals that smoking rates among Irish consumers are falling rapidly. 17% of the population describes themselves as a smoker – down 3% on 2018 and down 6% since...
View ArticleTayto is here to help with new Treble Crunch offers
Snack lovers rejoice! Mr Tayto’s Treble Crunch range is currently on special offer to help keep those new year’s resolutions on track! With less than 100 calories per serving, Treble Crunch contains...
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Marketing bites
Celebrate World Nutella Day with Nutella Wings The Chilli Shack’s Nutella-based chicken wings Wednesday, 5 February is World Nutella Day, and Deliveroo is marking the occasion alongside Dublin food...
View ArticleLindt Lindor launches Valentine’s pop-up in Dublin
Lindt Lindor’s exclusive pop-up shop will run for two days on 13 – 14 February at Jervis Shopping Centre. For something special, the first 1,000 customers will avail of the complimentary engraving...
View ArticleLidl launches 100% compostable potato packaging
Next in the rapid procession of retail environmental initiatives is Lidl’s launch of a 100% compostable potato bag, in conjunction with Meade Potato Company – supplier of thousands of sacks of spuds to...
View ArticleNew campaign from Coca-Cola to tackle “empathy gap” in increasingly divided...
In a move reminiscent of Coca-Cola’s 1971 iconic ‘I’d like to buy the world a Coke’ Hilltop ad, the soft drink behemoth has now launched a similarly thought-provoking advert. New Coca-Cola research...
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Hop to it!
Easter provides a major sales boost, as Kantar’s figures aptly demonstrated last year. According to Kantar, sales in the Irish grocery market hit record levels as shoppers splashed out €208.2 million...
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Espresso yourself
Honest Coffee has 58% lower milk content compared to the leading market competitor, as well as 4.8g per 100ml of sugar versus the category average of more than 10g per 100ml Q & A with…Tanya...
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Paper power
Despite facing intense competition from private-label competitors, certain individual household paper brands have managed to maintain growth in recent years. Keeping a focus on USPs has proved...
View ArticleKeelings acquires pineapple farm in Costa Rica
Keelings has announced the acquisition of Las Brisas, a pineapple farm in Costa Rica that is highly acclaimed for its product quality and community initiatives. Las Brisas is a significant operation...
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Ice picks
Ireland’s frozen food category is thriving, through a combination of innovation in technology and responding to consumer expectations. The leading brands, providing ready meals, pizza, vegetable sides...
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