Read the ShelfLife March Issue 2025 online
In this month’s issue Donna Ahern caught up with Mary McBride, TWIG chairperson, to chat about how the grocery and retail industries have seen significant transformations for women over the years....
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Oh baby!
As more families invest in quality baby care items, retailers are seeing increased interest in grocery products such as nappies, baby food, wipes, bathtime products and skincare. Irish parents are...
View ArticleIrish Brands to benefit as Amazon.ie launches today with ‘Brands of Ireland’...
Irish Brands are set to benefit from a new virtual shopping platform as Amazon.ie launches today (18 March) with ‘Brands of Ireland’ page. Irish businesses small and large including Barry’s Tea,...
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Cream of the crop
Dairy remains fundamental to Irish food culture, with 92% of Irish adults consuming it daily, according to a survey by the European Milk Forum (EMF). Two-thirds consider meals incomplete without it,...
View ArticleJohn West ambassador’s and parents celebrate 10 years of Féile
To mark a successful decade long collaboration, John West Ireland recently brought together parents with current and future stars at the launch of John West Féile 2025, in the GAA Stadium of Croke...
View ArticleTaste 4 Success Skillnet announces return of BrandBit
Taste 4 Success Skillnet is delighted to announce the return of its BrandBite – Building Your Brand for Business Success programme. This impactful upskilling programme, designed for food and drink...
View ArticleLindt unveils new Gold Bunny Salted Caramel egg
Lindt has revealed a new Lindt Gold Bunny Salted Caramel Egg in time for Easter 2025. Expertly crafted by Lindt Master Chocolatiers from the finest Lindt chocolate, each bunny is wrapped in elegant...
View ArticleClean Cut launches new protein pancakes and granola protein yogurt range
Clean Cut has recently announced that it has expanded its range. The Irish meal brand now offers a new selection of protein pancakes and granola protein yogurts alongside their ever-evolving meal range...
View ArticleGreencore agrees deal to acquire rivals Bakkavor
Greencore recently agreed a deal in principle to acquire rivals Bakkavor, possibly worth €1.4 billion (£1.2 billion). The supermarket sandwich maker is looking to strike a deal to create a food-to-go...
View ArticleDeep RiverRock and TBWA Ireland group unveil ‘That’s Better’ campaign
Deep RiverRock, has launched its latest brand platform, ‘That’s Better,’ in collaboration with TBWA Ireland Group. With a ‘brutally honest approach’, the campaign cuts through exaggerated claims often...
View ArticlePringles launches first-ever mystery flavour in Ireland
Pringles has recently launched a mystery flavour in Ireland as part of a partnership with gaming icon, Super Mario. The limited-edition “mystery flavour” in a distinctive silver tube featuring one of...
View ArticleWhat is the answer to your shoppers’ ‘Lunch time dilemma’?
The answer is surely going to be the new John West Protein Salads. Quick, healthy, and delicious, they’re the ‘perfect protein power-up’ for the busiest of lifestyles. Each salad packs up an impressive...
View ArticleOrigin Enterprises announce Scott Cawley takeover
On Monday, 7 April, Origin Enterprises announced in an official statement that they were acquiring Scott Cawley Ltd. Scott Cawley Ltd are specialists in ecological consultancy and have provided survey...
View ArticleLidl and LGFA call on families to attend league finals
Lidl Ireland and the Ladies Gaelic Football Association (LGFA) are urging families to attend the ladies’ league finals in Croke Park to ‘get behind the fight’. The GAA headquarters (HQ) hosts the...
View ArticleTesco has launched rapid delivery service in Dublin
Whoosh, Tesco’s delivery service, is being trialled at express stores in Donnybrook, Spencer Dock and Newmarket Yards. The service allows customers within a 4.5-kilometre radius to order from more than...
View ArticleTBWA\Ireland and Pilgrim’s Europe launch new Denny brand platform
TBWA\Ireland and Pilgrim’s Europe have recently unveiled a new brand platform for Denny – “Denny Time, Denny Place”, aiming to reaffirm its place in Irish hearts and kitchens. The innovative campaign...
View ArticleCentra extend All-Ireland deal
Centra Ireland has recently announced an extension of its sponsorship of the All-Ireland GAA Hurling Senior Championship up to 2029. 2025 marks Centra’s 16th Year of sponsoring the All-Ireland GAA...
View ArticleSpar reveal new strategy plans
Spar Ireland has recently revealed a new strategy that targets €30 million being invested into an additional 30 stores. It has recorded record retail sales of €1.3 billion in 2024 and they aim to add a...
View ArticleDisaronno Day celebrates 500 years of Italian liqueur
This 19 April, the ‘world’s favourite Italian liqueur’ invites you to raise a glass to mark ‘Disaronno Day’ to help it to celebrate its 500 year anniversary. Originating in Saronno, Italy, Disaronno’s...
View ArticleThe Irish Butchers’ Guild announces its Easter Lamb Display Challenge winners
The Irish Butchers’ Guild has announced the winners of the 2025 Easter Lamb Display Challenge. This year’s Overall Champion was awarded to Andrew Callaghan Butchers, Bettystown, Co. Meath, whose 5-star...
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