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Cutting a dash!
Unique in its richness and tradition, Irish whiskey has undergone something of a renaissance in recent years. Between 2010 and 2020, sales of Irish whiskey grew from 60 million bottles a year to a...
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A vital link
A sales and marketing distribution agency that is the right fit for your brand offers a veritable plethora of advantages for brands. With years of expertise in the field, their know-how has the...
View ArticleFyffes launches new ‘fruit-mobile’ display unit
In support of its many sponsorships and events taking place around Ireland this summer, fruit distributor, Fyffes has introduced the ‘Fyffes Fruitmobile’, an all-new towable banana and pineapple...
View ArticleFyffes Finds: Meath school is Ireland’s fittest
County Meath’s Gilson National School, in Oldcastle, has been named ‘Ireland’s Fittest School 2023’. The award went to the primary school in recognition of what adjudicators called “a real love for...
View ArticleYakult’s new launch is a big Plus for consumers
Yakult, Ireland’s original fermented milk drink in the iconic little bottle, is making it easier than ever for consumers to look after their wellbeing, with the launch of Yakult Plus. Launched from 24...
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Investing in the future of our forecourts
Billy Massey, Head of Retail Fuels for Inver Energy With over a decade of experience in the retail industry, Billy Massey was already familiar with the Inver brand and the challenges and...
View ArticleMega Melty – Sons of Butchers launches new plant-based cheese range!
Galway- based, Sons of Butchers, the fourth-generation master butchers turned plant-based foodie masterminds, have just launched a new plant-based cheese range. These sons of butchers swapped herds for...
View ArticleBallygowan mineral water to be produced using 100% renewable electricity...
Britvic Ireland and Flogas Enterprise have announced a new Customer Corporate Power Purchase Agreement (CPPA) to the value of €2.5million, that will ensure that Ballygowan, Ireland’s iconic water...
View ArticleNomadic hits 25 and launches bold, new-look packaging
Donegal brand Nomadic has marked its 25th anniversary with a bold new look and an ambitious growth plan in Ireland and in the UK. It follows an impressive twelve months for the company, with continued...
View ArticleCPM launch bespoke methodology to help clients increase sales and ROI
Irish field sales & marketing agency CPM, which is part of the Omnicom Group, recently launched its bespoke Liquid methodology to help clients increase sales and return on investment. According to...
View ArticleGetaway with Gala Retail this Summer
Gala Retail is offering €40,000 of staycation gift vouchers to lucky customers this spring with its Gala Getaways promotion, which is live in stores now. Teaming up with IrelandHotels.com for the...
View ArticleKerrygold celebrates 60 years of turning meals into memories
Kerrygold, Ireland’s first billion-euro food brand, is marking six decades of success with a new creative campaign to celebrate the brand’s rich history of bringing people together. The campaign was...
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Rooting for you!
Today, many consumers are interested in pursuing a vegetarian diet – whether on a ‘flexitarian’ or full-time basis – alternative proteins allow health-conscious consumers to pursue their nutritional...
View ArticleMace and Londis scoop Gold Awards at Sockies 2023
BWG brands, Mace and Londis both recently won Gold accolades at the Social Media Awards (Sockies) 2023. Mace was delighted to win a Gold in the Best Video Campaign category for its ‘Mace Right Options...
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BBQ beauties!
The Irish summer may be unpredictable, but retailers can be sure that once the sun comes out, barbecues nationwide will get fired up. In the 12 weeks to 15 May 2022, Kantar Ireland saw sales of BBQ...
View Article€40,000 up for grabs for local GAA clubs through Kellogg’s GAA Cúl Camps...
Broadcaster and winner of series 6 of Dancing with the Stars, Carl Mullan was on hand to officially launch the 2023 Kellogg’s GAA Cúl Camps on-pack competition. Kellogg, now in its 12th year sponsoring...
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Packaging that cares for our planet!
Ireland produced more than 1 million tonnes of packaging waste in 2020. As the production, transport and management of packaging waste uses up the earth’s finite resources and causes carbon emissions,...
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Summer vibes
International data and insight consultancy, CGA’s sales data shows how summer traditionally lifts drinks sales and especially lager sales. It attracts more than half of low alcohol drink (LAD) serves...
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Communicating your core message
Communicating your brand’s core values with the public is essential, but generating awareness and consumer loyalty can be challenging. That’s why reliable PR and marketing are essential to help a brand...
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Introducing Donnelly Fresh: Fresh produce and fresh ideas delivered with a...
The entrepreneurial Donnelly family first started their well-known enterprise back in 1979; compromised of three seperate businesses – Donnelly Fruit and Veg, Wonderfoods, and Donnelly Farms – which...
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