XL and Marty Morrissey team up to spread cheer
We all need a smile from time to time during these extraordinary times and grocery retail brand XL is proud to be the official sponsor of RTE Player’s new four part series, Marty in the Shed, which...
View ArticleDettol donates 40,000 products to support HSE against Covid-19
Dettol, Ireland’s leading disinfectant brand*, has today pledged its support to the HSE in the fight against the Covid-19 pandemic in Ireland with a donation of 40,000 Dettol antibacterial products...
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Sizzling sales
Few things feel as summery as the unmistakable scent of a barbecue. Once the sun starts shining, it’s not long before barbecues across the nation are fired up. Cooking and dining al fresco is the...
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Keeping our spirits up!
With pubs and restaurants likely to remain closed for some weeks according to the government’s road map for the ‘reopening of Ireland’, off-trade sales will remain more important than ever for drinks...
View ArticlePersonalised back to work safety videos now available
DMG Media, in association with ShelfLife, are creating personalised back to work safety videos to help businesses in the wider retail sector to communicate to their staff all of the new safety...
View ArticleSuperValu sales of Irish lamb set to reach €16.5 million
SuperValu forecasts sales of €16.5 million in Irish lamb in its stores across Ireland this year, as consumer demand for new season fresh Irish lamb surges. Unsurprisingly in our current lockdown times,...
View ArticleGreat Taste judging resumes
Following nearly two months of delays to this year’s Great Taste judging process, the Guild of Fine Food has announced the recommencement of this year’s competition, with regular members of the panel...
View ArticleTesco Ireland Community Fund donates €120,000 to local causes
Tesco Ireland has announced it will dedicate the fourth round of its Community Fund in 2020 to support those most in need due to Covid-19. The company is donating €120,000 to hundreds of local causes...
View ArticleAldi plants 15,000 native trees along the ‘Kerry Way’
As part of Aldi’s commitment to planting 100,000 native hardwood trees over the next five years, the group recently planted 15,000 trees on a site in Muingaphuca in the heart of County Kerry. This is...
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Recognising your dedication
Mondelēz Ireland: Unprecedented times show true value of local supermarket, wholesaler and convenience store Having spent over 30 years in the Irish grocery market, I do not think I have ever been...
View ArticleGuaranteed Irish announces new partnership with Centra
Guaranteed Irish, the business membership network championing indigenous and multinational businesses operating in Ireland, has announced a new partnership with leading convenience retail group Centra....
View ArticleMace is looking for Ireland’s unsung heroes
As part of its new ‘Unsung Heroes’ initiative, Mace Ireland has put out a call for stories of people commiting acts of kindness in their local communities during COVID-19. “We all know them; the...
View ArticleNew range of Butlers Chocolates bars hit Tesco Ireland’s shelves
A new collection of Butlers Chocolates sharing bars have launched in Tesco stores nationwide. The four new flavours in the range cater to different tastes; 70% Dark Salted Caramel 100g Bar 78% Dark...
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Snack satisfaction
During lockdown uncertainty, many shoppers can understandably often be found huddled in front of the TV these days. With Netflix fast becoming the new national pastime, it’s undeniable that snack foods...
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The real scoop
AT A GLANCE: Ice Cream Froneri is launching the new Cadbury Freddo Sandwich Oreo Stick Sandwich from Froneri features vanilla cookie ice cream sandwiched between two Oreo cookies coated in Cadbury...
View ArticleMarketing bites
Red Bull Zero returns zero sugars, zero calories and a new taste Fans of Red Bull can now officially enjoy a summer that’s “full of wiiings” and free of sugar as Red Bull Zero, a fan favourite, lands...
View ArticleJune issue of ShelfLife now available digitally
ShelfLife is delighted to announce that the June issue of the magazine is now available digitally for you to read, just click HERE. This issue includes the much-awaited Kantar ‘100 Master Brands at...
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Revenue optimisation for the FMCG industry
For consumer goods companies, understanding the performance of their products and ranges across hundreds of stores in different retailer groups is a complex challenge. Data is available, but the...
View ArticleMace launches new nationwide advertising and social media campaign
Mace has launched a new advertising and social media campaign, following significant investment by brand owner BWG Foods. Celebrating the country’s move to Phase 3 of the ‘Roadmap to Recovery’, the...
View ArticleRadically reduced plastic packaging with no reduction in performance
Saarioinen has reduced the plastic packaging of its Pizza Lovers range by 93%, thanks to the Cryovac brand BDF flow-wrap system. Saarioinen is the market leader in Finland for fresh ready meals. Based...
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