Pallas Food Show 2016 offers exclusive promos, bonus Relish Rewards and...
Foodservice provider, Pallas Foods, is gearing up for a special showcase event in its 2016 calendar. The Pallas Food Show at the National Show Centre in Swords, Co. Dublin will take place on Tuesday 20...
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Jack Daniel’s celebrates 150th anniversary with launch of first-ever Worldwide Whiskey Barrel Hunt In celebration of the 150th anniversary of the Jack Daniel Distillery, Jack Daniel’s Tennessee Whiskey...
View ArticleGala TV Rising Star nominees announced by IFTA
The nominees for the Gala TV Rising Star award have been announced by IFTA and Gala Retail. This is an exciting new award for television which recognises the skill, talent, and professionalism of...
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SuperValu announces stellar line-up for National Ploughing Championships Returning for three days from 20 – 22 September, the Good Food Karma Project arena at the 2016 National Ploughing Championships...
View ArticleSuperValu launches new premium pork range
SuperValu’s reinvention as the premier premium supermarket continues with the launch of the SuperValu Signature Taste Irish Hampshire Pork range. The new range, which was launched by Minister for...
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Marketing Bites
Dr. Oetker’s Icy Promotion Dublin readers who visit the city’s Grand Canal Quay area will this weekend see a mouth-watering sight as Dr. Oetker Ristorante launches its Great Italian Lock-In campaign...
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Lifting the Lid on Biscuit Tins!
Worth approximately €170m per year, Ireland’s biscuit category has seen brands face fierce competition from private label variants in recent years. Nevertheless, the bestsellers continue to maintain...
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Hot take
AT A GLANCE: COFFEE More than one in ten households own a coffee pod machine* 4,558 tonnes of coffee was consumed in Ireland last year 56% of people drink tea at home, while 43% purchase it out of the...
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Spanish passion
Hard as it may seem to believe now; with the limited exception of sherry, Rioja was the only Spanish wine that enjoyed much international awareness until the late twentieth century, according to Wines...
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All the news that’s fit to print…
There is no denying that the past decade has seen social media and the internet take a firm grip on society when it comes to spreading and gathering news. In fact, ever since the personal computer...
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Lidl Graduate Employee of the Year 2016 Robert Beirne ‘wastes’ no time in helping environment Lidl graduate and winner of the Graduate Employee of the Year, Robert Beirne has been successfully growing...
View ArticleSpar helps to celebrate Fair City’s 4,000th episode
Spar celebrated Fair City’s 4,000th episode with the cast of Ireland’s most popular soap. The series which has been on air since 1989 continues to be hugely popular with Irish audiences attracting an...
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Marketing Bites
Deep RiverRock: All flavours, Sugar-Free with no calories Deep RiverRock, ever passionate about “encouraging hydration”, has launched its latest innovation: flavoured Deep RiverRock, sugar free and...
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Warm and cosy!
AT A GLANCE: FUEL Over 70% of Irish households have open fires Zip is Ireland’s favourite firelighter brand and the market leader in the solid firelighter category Bord na Móna is continuing its...
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Bowls of love!
AT A GLANCE: SOUP Over 72% of the value of the soup market is represented by branded soups (Source: Kantar data) Heinz is launching ‘Soup Season’ this autumn with a new cross-category campaign called...
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A nation’s pride
In the culinary world, ‘Irish’ is a byword for quality and authenticity. One need only look as far as the recent Blas na hÉireann Irish Food Awards in Dingle, Co. Kerry (sponsored by ShelfLife...
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South African: Seriously assuring
AT A GLANCE: South African wines Wines of South Africa (www.wosa.co.za) has compiled a comprehensive overview of key stats for the country’s wine industry Currently 98,597 hectares of vines producing...
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Maxol raises almost €1,500 in a day in aid of charity partner Aware At Maxol Ringsend for the recent launch of Maxol and AWARE community Mood Walk were Susannah Jackson, Catherine Kelly, John Kelly,...
View ArticleKeogh’s new flavour revealed: Irish Chorizo and Cherry Tomato
Fans of unique Irish flavours will love Irish Chorizo and Cherry Tomato, the brand new flavour from Keogh’s Crisps. And after sampling the new flavour here at ShelfLife HQ, we can confirm its...
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Chef Fiona Uyema launches new range of flavoured soy sauces Inspired by her time in Japan, Fiona Uyema has created a healthy and tasty range of flavoured soy sauces to bring Japanese flavours to your...
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