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Springing ahead!
Sales results from recent years have emphasized the continued importance of the Eason season as a key period for confectionery and other indulgent treats. Last year, Visa reported that Kantar...
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Cooked to perfection
A huge 87% of consumers purchase cooked pre-packed meats, while 69% consume the product up to five times per week. That’s according to a study commissioned by Homebird and carried out by Ignite...
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Let the good times roll!
Overall, the signs are good for the household paper market, according to a report entitled ‘Tissue and Hygiene in Ireland’, published by Euromonitor in April 2018. “Overall, 2017 was a positive year...
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Nice in ice!
According to Bord Bia Vantage, the frozen food market is worth over €500m and is in growth of 7.3% year-on-year. This has been primarily driven by more purchasing trips as shoppers return to the frozen...
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Marketing Bites
KitKat Green Tea Matcha brings flavour of Japan to Europe No matter how strong a brand is, innovation is vital in order to stay relevant. Knowing this, KitKat has announced a new range that will bring...
View ArticleKerrygold unveils major new global butter campaign
A brand-new digital campaign entitled ‘A True Taste of Kerrygold’ is putting Ireland’s grass-fed family farming system firmly in the spotlight, celebrating the passion, pride and tradition of Irish...
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Sporting champions!
As Euromonitor Ireland points out, and our market-savvy readers will be only too aware, Ireland has undergone a mini health and wellness revolution in the last few years since a report by the WHO into...
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Aramark’s ‘Chef of the Year’ to take place this week Eight Chefs will go head to head to compete for the honour of being crowned Aramark’s Chef of the Year 2019 at this week’s CATEX event in Dublin’s...
View ArticleCentra marks ‘panniversary’ of Storm Emma
We love a good innovative promotion here at ShelfLife and Centra has risen to the top of the class like a perfectly formed loaf today! The retailer is celebrating the ‘Panniversary’ of Storm Emma with...
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Marketing Bites
SARAH JESSICA PARKER’S NEW WINE RANGE New York actress Sarah Jessica Parker, who is also known for her perfume and shoe brands, is preparing to launch her own wine range. The wine will be created in...
View ArticleAldi announces fruitful new €7m deal with Mulrines
Under a lucrative new deal with Aldi, Mulrines will increase the volume of product it supplies to Aldi by over 20% year on year. It will also see several new innovative products developed exclusively...
View ArticleDairy Council launches “Everything starts with milk” campaign
Irish international rugby star Rob Kearney joined with the National Dairy Council and European Milk Forum to support the Irish leg of a European campaign focused on encouraging Irish consumers to drink...
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Brady Family Ham launches “It’s your only Ham”, the new advertising campaign A collection of butchers singing a rousing rendition of a cleverly re-worked traditional song are the stars of a new...
View ArticleBulmers welcomes Irish racing fans to Cheltenham with 250ft installation
Located directly under the flightpath and visible on the final approach into the UK, Magners’ new vinyl installation, which took three days to complete, welcomes visitors from Ireland to ‘Magners...
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Legendairy!
Euromonitor Ireland’s latest report on the dairy sector, published in August of last year, reveals a confident outlook across dairy as a whole. The cheese segment is forecast to grow due to increased...
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Best for baby!
According to Eurostat, in 2017, Ireland had one of the highest birth rates in Europe, standing at 12.8 births per 1,000 people. This relatively high population of infants contributes to a highly...
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Envisioning a smooth road to recruitment
With unemployment at historically low levels in Ireland at present, it is certainly a candidate’s market. Small to medium companies must compete with large multinationals, which have proven recruitment...
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Lily O Brien’s ‘Share Wisely’ Campaign Ahead of Mother’s Day on 31 March, chocolate producer Lily O’Brien’s has launched its first-ever TV campaign, which playfully explores the dilemma between sharing...
View ArticleFlora embraces plant-based movement with brand relaunch
Flora, the iconic spread range, has been reformulated and rebranded in order to embrace the ongoing surge in popularity of vegan and plant-based eating that has grown in recent years. The new range...
View ArticleConquer your own Everest!
Irish brand Everest Snacks officially launched its new range of protein bars, at Trinity Sports Campus, Dublin, as part of its Reach Your Peak event, with MC and successful Irish influencer, Niamh...
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