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Brew beginnings!

It goes without saying that Irish consumers are bona fide connoisseurs of coffee. In fact, whether it is in the home, instore or on-the-move, there is a level of expectation that means anything less...

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Sweetness and light

Despite the growing obesity epidemic in Ireland, people cannot seem to shake their hankering for sugary treats. Societal pressures to be healthier have not stopped consumers from indulging their sweet...

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Read all about it!

While online may have become a globally influential way we gather and consume current events, newspapers are still a cultural touchstone relied upon by millions for their daily influx of knowledge,...

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Marketing bites

Lyons Tea serves the ‘Perfect Cuppa’ with interactive digital OOH campaign Lyons Tea is set to serve up a brand new interactive digital OOH campaign including 100,000 personalised mugs up for grabs....

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Sustainability through partnership and innovation: 130 years of Fyffes

It was on September 20, 1888 that the first banana ever offered for sale under the Fyffes brand was sold in London’s Covent Garden. It followed a visit by the young Edward Watham Fyffe who – having...

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Chippus Currius: McDonnells turns heads with latest campaign

McDonnells Original Curry Sauce has been highly visible in recent months with a playful and authentic series of adverts fronted by Conor McKenna of the Irish comedy trio Foil Arms and Hog. The latest...

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Pumpkin dealer carves lucrative Halloween deal with Aldi

Just in time for Halloween, Aldi Ireland has agreed a new contract with Co. Dublin-based Donnelly Fruit & Veg that will see the fresh produce business supply a whopping €130,000 worth of...

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Marketing bites

Plant a tree this Tetra Pak Tree Day The Tree Council of Ireland, supported by Tetra Pak, is calling on primary school children across the country to get involved in Tetra Pak Tree Day this Thursday, 4...

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Marketing Bites

TV Star Anna Daly and MiWadi help launch ‘Trick or Treat for Temple Street’ 2018 campaign Broadcaster and TV personality Anna Daly launched the Temple Street Foundation’s annual ‘Trick or Treat for...

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Spanish delights!

National showcase This 5 November, the Spain Gourmet Food Exhibition will take place at Dublin’s Gresham Hotel. This will be the first Spanish food fair in Ireland and will include a strong focus on...

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Listed firestarter

The changing of seasons in Ireland is as sure as the sun rising, but – as we learned the hard way several times during 2018 – exactly when that change comes is a different matter altogether. While the...

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Celebrate National Porridge Week with Boyne Valley Honey

Since 1960 Boyne Valley has brought the sunshine goodness of natural honey to Irish families The temperature is dropping almost daily (despite the occiasional bouts of beautiful autumn sunshine), and...

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Irish Strength

Irish brands continue to flourish, with many of our most popular offerings easily competing with global giants. In fact, they have reached an iconic status, and are part of the fabric of Irish culture....

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Marketing Bites

Only One Week to go until Food On The Edge 2018 With only one week to go until the award-winning two-day global food symposium, Food On The Edge 2018, the anticipation is building for the gathering of...

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Souper douper

AT A GLANCE: SOUPS The Irish soup market is expected to be worth approximately €90 billion by the year 2020* Euromonitor’s research shows soup posted current value growth of 1% last year to reach sales...

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Introducing a revolutionary new pantry staple

A unique new rapeseed oil, Collar of Gold Clearly Pure Irish Oil, is already cooking up a storm as a firm favourite in some of Ireland’s top kitchens, including Chapter One, Restaurant Patrick...

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Mace launches new advertising and social media campaign

Mace has teamed up with Ireland Rugby star Johnny Sexton in an exciting new partnership promoting Mace’s role at the heart of the communities it serves. These links are intended to be strengthened...

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Maxol Rugby Festival 2018 takes place at UCC

Maxol has continued one of rugby’s longest commercial sponsorships with its backing of the Irish Universities Rugby Union (IURU).  The Maxol IURU Rugby Festival is the largest third level rugby event...

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Marketing bites

Joyeux Noel (already!) from Cuisine de France Cuisine de France has launched its festive offering, which is now available in stores across the country. The bread and baked goods brand’s limited edition...

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‘Stout of this world’

At the recent Future of Stout summit, which took place at the Open Gate Brewery in Dublin, Guinness announced that its brewers are set to work on a feasibility study to investigate the viability of...

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