Marketing bites
Breathe Easy: Introducing Marimer Nasal Hygiene, Health inspired by the sea Now available in Ireland, Marimer offers a natural solution drawn from the sea for daily nasal hygiene in babies, children...
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Tayto launches on-pack Tayto Park comp
A new on-pack promotion has launched on Tayto crisp packs, offering families the chance to make their summer dreams come true with 1,500 family tickets to Tayto Park in Co. Meath. 1,500 family passes...
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Beaujolais leads French wine revival in Ireland Wine trader InterBeaujolais is organising a four-city roadshow this summer, visiting Dublin, Cork, Galway and Limerick. It has also teamed up with...
View ArticleGuinness PRO14 Final Series partners with CityJet
PRO14 Rugby has partnered with CityJet as the official airline of the Guinness Pro14 Final Series. The first-ever Guinness Pro14 Final takes place in Dublin on May 26 and throughout all six games of...
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Nestlé Ireland launches premium chocolate L’Atelier Nestlé has launched its premium chocolate brand, Les Recettes De L’Atelier, in Ireland following impressive growth across Europe. The brand, which...
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Aldi launches innovative Halloumi Fries range Aldi’s frozen range continues to grow with the introduction of innovative new Specially Selected Halloumi Fries, priced at €2.99. The fries, made using...
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Made To Move with a Difference with Lucozade Sport and IRFU Lucozade Sport has kicked off its new Made To Move summer fitness goals around the country, with Lucozade Sport Touch Fit. A joint initiative...
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Getting your message across!
Without a doubt, you, our readers here at ShelfLife, are already fully aware of the benefits a strong PR and marketing campaign can bring; no persuasion is necessary on that front. Just like the best...
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New TV campaign shows how families benefit by choosing Aldi Aldi Ireland has launched its latest advertising campaign, first airing during This Morning on TV3 this week. Aiming to help Irish consumers...
View ArticleHeineken returns as headline sponsor of European Rugby Champions Cup
Heineken has announced it will return to the pinnacle of European Club Rugby with the headline sponsorship of the prestigious European Champions Cup. The new agreement with the tournament’s organisers,...
View ArticleGuinness launches latest GAA campaign, ‘Bound Together’
Guinness has launched its new 2018 GAA campaign, ‘Bound Together’. Continuing from last year’s ‘Behind Every Great Town’ campaign, this year Guinness will shine a light on the GAA and how it unites...
View ArticleYouth groups urged to apply to Coca-Cola’s €100k Thank You Fund
Critically-acclaimed writer, actor and screenwriter Stefanie Preissner has reminded youth-oriented non-profits and community groups to apply now to the Coca-Cola Thank You Fund. €100,000 in total is up...
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Marketing bites
1,344 Street Feasts nationwide happening this Sunday, 10 June 2018 Communities across Ireland are hosting 1,344 Street Feast celebrations this Sunday 10 June at 12.00 noon. With Ireland’s...
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Sipping in the sun
Now is an exciting time to be working in the off-trade industry. Not only have we witnessed an explosion in choice within craft beers in recent years, but a number of spirits categories have been...
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Quality, value, convenience
There was once a time when convenience food was a byword for throwing healthy options out the window and grabbing whatever was available. Additives and preservatives were rife, along with salt, sugar...
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A time to grill!
Whether the sun shines or not, Irish consumers can’t resist a barbecue. The old cliché is that it’s to do with the primitive aspect of it, but in Ireland, it’s also to do with the fact that...
View ArticleIntroducing your new favourite housemates
Frank and Honest is delighted to launch its new product range, allowing consumers to now bring their favourite coffee at home as well as enjoying it on-the-go. With uncompromising quality, its 100%...
View ArticleRaffaello invites the nation to ‘Celebrate Summer in Style’
Raffaello is helping the nation to get fashion ready this summer through a brand new on-pack promotion. Shoppers will be invited to enter the “Celebrate Summer In Style” competition for a chance to win...
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Taking to the streets
With electronic and online services continuing to permeate and affect every aspect of consumers’ lives, the retail industry is changing with it. There will always be a need for bricks-and-mortar...
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Piqued by poké
A perfect fit The emerging fast-food craze taking Dublin by storm may not be the McDonalds or KFC that certainly comes to mind at the initial utterance of the phrase ‘fast-food’. Instead, a new,...
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