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Marketing Bites
Valero goes ‘on-air’ to promote Texaco art competition A four week long television campaign is being undertaken by Valero Energy Ireland to promote this year’s Texaco Children’s Art Competition, now in...
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Everything becomes clear!
With an estimated 152m water bottles sold in the republic between July 2015 and July 2016, Ireland’s bottled water market is thriving. Value sales are expected to reach €192m by 2021*. As we have seen...
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Springtime satisfaction!
Ireland’s chocolate confectionery market was worth an estimated €621m in 2015. After the inevitable post-Christmas slowdown, the Easter season provides an excellent sales opportunity in confectionery...
View ArticleSpar Better Choices is in training…with Vogue
Spar has announced its sponsorship of a new series of online videos entitled ‘In Training…with Vogue’ presented by Vogue Williams, DJ and social influencer. In the videos, Vogue speaks to athletes,...
View ArticleNew research reveals consumers’ attitudes to food miles
50% of Irish consumers would not knowingly buy meat products that have travelled between 601 and 1,000 miles (e.g. from Germany), a new study shows. Meanwhile, almost 80% would not knowingly buy meat...
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Marketing Bites
Guinness launches Open Gate Pure Brew non-alcoholic lager Guinness brewers at St. James’s Gate in Dublin have introduced ‘Open Gate Pure Brew’ a new, full flavoured, non-alcoholic lager. According to...
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World’s leading sommeliers meet at unique occasion in France Some of the biggest names in oenology gathered in Bordeaux recently, during the professional master’s programme. Some of the world’s...
View ArticleGymnastics Ireland announces three-year sponsorship deal with Nestlé Cereals
European medallist, Rhys McClenaghan from Bangor, Co. Down and National Junior Gymnast, Meg Ryan from Douglas, Co. Cork were on hand at the National Indoor Arena, Blanchardstown earlier this week to...
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Core and IAPI join forces to find the best young marketing talent in Ireland! Marketing communications group Core is again joining forces with the Institute of Advertising Practitioners in Ireland...
View ArticleJava Republic marks 20 years in business
Java Republic is approaching its 20th year in business offering coffee solutions to the foodservice market in Ireland. To mark the occasion, the brand has announced plans to invest €500,000 to...
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Kepak teams up with Guinness for new slow-cooked range New products developed by Kepak in conjunction with Guinness were showcased at the Hospitality Expo 2018. The new products encompass a slow-cooked...
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Coca-Cola: Simple choices following sugar tax
The government’s tax on sugar-sweetened soft drinks will come into effect from 1 April 2018 and as a direct result of this tax, the price per litre of Coca-Cola Classic will increase from that date....
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Protein performers
In ‘Attitudes toward Sports Nutrition’, a report published by Mintel in June 2016, the research and consumer behaviour agency found that food and products designed specifically for performance in sport...
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Rolling out new growth!
AT A GLANCE: PAPER PRODUCTS Cushelle is the number one brand in the Irish market over 12 weeks with 17.7%* value share in the toilet tissue category Cushelle has the most valuable shoppers in the...
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Daily bread!
From our regular visits to convenience stores across Ireland for the pages of ShelfLife, it seems that no shop is complete without its own bakery. It goes a long way to contextualise the growth in...
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Cold war
Since freezer technology became available in the home in the 1960s, frozen food has been a cornerstone of family life. Whether it’s vegetables, potatoes, meat, pizza, desserts, entire pre-made meals;...
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Bewley’s launches 100% compostable coffee capsule range Bewley’s has become the first Irish company to launch a range of 100% compostable coffee capsules. The coffee market in general is growing at...
View ArticleMr. Tayto Needs YOU!
Tayto, Ireland’s number one crisp and snacks brand, needs YOU to decide its next crisp-tastic flavour! Consumers are being asked to help the brand make its decision, following a busy time for Mr. Tayto...
View ArticleNew €20,000 Gala initiative to gift country’s primary schools with resources
Known for community-focused convenience retailing, Gala Retail is marking its milestone 20th year by giving back to the communities its stores service. This week, Gala Retail launched its new...
View ArticleHeineken Rugby Club returns
This March, Heineken Rugby Club returns to celebrate the excitement and sociability of the rugby occasion in the homes of shoppers across the country. Heineken Rugby Club has a brand new look and feel...
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