Leading Irish ice cream brand Smooch has kick-started the summer ice cream season with a bang – partnering with Hot Press magazine to launch their new summer flavour, Bubblegum Bliss.
With a free, unlimited ice cream bar, crowds flocked from all over the country to try the new flavour and listen to some of Ireland’s most trending Irish music acts; the iconic Tullamore trio Chasing Abbey and Wexford pop artist Saige.
Bubblegum bliss is available now in selected Smooch stores across the country, with this event already sparking a noticeable increase in store footfall. The success of the launch will guarantee another busy summer season for the Smooch brand, especially after their recent win at the national SFA awards for best food and drink brand.
The post Smooch hosts event to launch new ice cream flavour appeared first on Shelflife Magazine.