Ireland’s leading white fish processor Green Isle Foods has launched a new range of Irish white fish with Musgrave MarketPlace under the Green Isle Seafood brand.
An Irish-owned company, Green Isle Foods employs 104 people across two sites. Headquartered in Naas, Co Kildare, its BRC approved primary fish processing facility is located in Gurteen, Co. Sligo and has been in continuous operation since 1984.
In fact, Green Isle Foods is the largest purchaser of white fish from the Irish catching sector and processes over 20% of Irish landed haddock, whiting and hake.
The launch of the new range took place in Austies Pub & Kitchen in Rosses Point, Co. Sligo, with the focus of the event being on Irish white fish products such as natural haddock and hake.
Representatives from Musgrave MarketPlace and Green Isle Foods attended the event where responsibly caught Irish haddock and whiting was prepared by the Austies chef, with Lorna Small and her team on hand to make sure that the launch went off without a hitch!
“Green Isle Foods is delighted to launch a new range with Musgrave MarketPlace,” said Kevin Clarke, head of commercial, Green Isle Seafood.
“We have a wealth of experience in white fish sourcing and processing across a number of fish species, including Irish haddock, whiting and hake,” Clarke continued. “Access to fish is a particular strength and we work with the leading Irish fishing co-ops. In addition, Green Isle Foods has breading and battering coating capabilities and we are channel specialists in foodservice, so this is an excellent fit for both ourselves and the Musgrave MarketPlace group.”
Barry Madden, trading manager at Musgrave MarketPlace, added that seafood is “an important focus” of the company’s sales efforts for 2022 and 2023.
“Partnering with Green Isle Foods makes commercial sense; they have experience in Irish fish processing and a focus on sustainability,” Madden said.
Green Isle Foods has an important role to play in the sustainable development of the Irish fishing industry and the protection of our waters. To that end, the company is participating in the Bord Iascaigh Mhara backed Fishery Improvement Project (FIP) to improve fishery sustainability for Irish white fish.
The FIP is a five-year plan and covers fishing practices, onshore handling and data collection for marine scientists. Green Isle Foods procure fish from Irish co-ops and fishermen who are members of the FIP. Green Isle is also a member of Origin Green, a sustainability initiative led by Bord Bia.
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