BWG Foods has teamed up with Ireland rugby star and brand ambassador, Hugo Keenan, to promote the Inishella BBQ range.
Keenan, who is currently on Olympic duty with the Irish Rugby 7s squad in Paris, has been the official brand ambassador for Inishella since 2023.
Inishella BBQ range
The summer range includes BBQ drumsticks, spicy wings, sweet chilli wings, boneless thighs and beef burgers, sausages as well as pork, bacon and lamb products, including premium steaks.
It can be cooked indoors as well as outdoors if the Irish weather doesn’t bring us sunshine.
The range is also being promoted on national and local radio, digital audio and social media,
Innovate and expand
“We are excited for our customers to enjoy these quality and great tasting products at home, just like Hugo did before reporting for Ireland 7s duty,” said Simon Marriott, chief operations officer, BWG.
Marriott notes that BWG is constantly working to innovate and expand their offering so they can deliver high quality meats to customers across Ireland.
The Inishella range is available across BWG’s nationwide network of retail brands at participating stores including Spar, Eurospar, Mace, Londis and XL stores.
Read more: Hugo Keenan launches BWG Foods’ new quality Irish meat brand Inishella
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