Congratulations to our finalists:
- Kit Kat Chunky Hazelnut
- Keoghs Smoked BBQ & Irish Whiskey
- Flahavans Mini Flapjacks
- Lost Mary
- Tayto Meanies
- Lucozade Alert
- Monster Zero Sugar
- Wotsits Crunchy
- Red Bull Juneberry
Award Sponsored by:
WINNER: Cadbury Mint Twirl
Mint Twirl combines the much-loved layers of Twirl chocolate, with refreshing mint flavours for the first time
Voted for by retailers, the New C-Store Product Launch of the Year Award, celebrates the latest ingenuity and creativity of brand teams that continue to drive sales by investing in fabulous new flavours and attention-grabbing innovations. As such, all the finalists in this category have achieved an impressive feat.
Mint Twirl was Cadbury Ireland’s latest minty fresh innovation to the fan-favourite Twirl bar range. Since the launch, Mint Twirl has continued to be tremendously popular amongst Twirl and mint chocolate superfans alike, bringing together the mouth-watering layers of Twirl chocolate, with refreshing mint flavours for the first time.
The post New C-Store Product Launch of the Year 2023 appeared first on Shelflife Magazine.